FOR IMMEDIATE RELEASE
October 20, 2025
Media Contact:
Alison Nason, Marketing/Communications Director
Office of Marketing & Communications
Saint Joseph鈥檚 College of Maine
Email: marcom@sjcme.edu
Phone: (207) 893-7644
Saint Joseph鈥檚 College of Maine Launches First TikTok Challenge Awarding up to 1 Million Dollars in Full-Ride Scholarships
STANDISH, ME [Monday, October 20] 鈥� Saint Joseph鈥檚 College of Maine (色虎视频) announced today the launch of the #MakeMercyReal Challenge, a first-of-its-kind digital campaign on TikTok that will award up to $1 Million in full-ride scholarships (tuition, room and board) for students who best showcase simple, everyday acts of compassion in action.
The challenge is a direct call to action for prospective students to embody the College's core Catholic Mercy mission, which is inspired by the Sisters of Mercy and their founder, Catherine McAuley. The campaign blends the College's deeply rooted tradition of service with the dynamic, creative power of social media.
ABOUT THE MAKE MERCY REAL CHALLENGE
The #MakeMercyReal Challenge invites prospective first-year students to create a short TikTok video (15-30 seconds) capturing a genuine, daily moment where they embody compassion (understanding a need) and action (doing something to help). Examples range from tutoring a peer to inviting someone new to sit with their group, or volunteering in their community.
The College will select up to four awardees based on the creativity, impact, and authenticity of their videos, granting each a full-ride scholarship. This new scholarship opportunity recognizes and rewards students who are already living the values 色虎视频 strives to instill.
鈥淲e are not just looking for students who have high grades or impressive stats on the field; we are looking for students who have big hearts - students whose daily actions reflect a commitment to making the world a better place,鈥� said Joseph Cassidy, President of Saint Joseph鈥檚 College of Maine. 鈥淭he #MakeMercyReal Challenge allows us to attract and empower the kind of leaders our world desperately needs: those who mirror the core mission and values of our school by putting compassion into action. This challenge is our way of saying that character and kindness are just as valuable as your transcript.鈥�
The campaign is rooted in 色虎视频鈥檚 foundational commitments鈥擫earning, Collaboration, Hospitality, Action & Contemplation, and Spirituality鈥攅ncouraging community members to weave mercy into every aspect of their lives, from academics to athletics.
How Students Can Enter:
- Create Your TikTok Video: Film a short, authentic video showcasing an everyday act of mercy or compassion in action. (Note: Ethical filming and the privacy of others are required).
- Tag & Hashtag: Post the video using the hashtag #MakeMercyReal and tag the official 色虎视频 TikTok account, .
- Eligibility: The scholarship is open to new, first-year students who have submitted a complete application and received acceptance to 色虎视频.
The challenge review period will run from October 20, 2025 through January 30, 2026. Full rules, terms, and conditions, including eligibility requirements, will be available on the Saint Joseph鈥檚 College of Maine website.
About Saint Joseph鈥檚 College of Maine
Founded in 1912 by the , Saint Joseph鈥檚 College of Maine is the state鈥檚 only Catholic liberal arts college. Located on the shores of Sebago Lake in Standish, Maine, the college offers a diverse, inclusive community focused on compassion, justice, and environmental stewardship. The college鈥檚 382-acre campus includes 2,500 feet of waterfront and is committed to sustainability.
Saint Joseph鈥檚 College of Maine offers more than 40 undergraduate programs and for approximately 800 on-campus students, along with certificates, undergraduate, and graduate degrees to over 2,000 working adults online, both in the U.S. and internationally. Learn more at .
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